Your website is the cornerstone of your business. It’s the first place a potential customer will go to see if your business is offering them what they need. Seven out of ten customers expect a brand to have a website and over half of customers will look at the site for information about a product. Many businesses are under the illusion that simply having a webpage in your companies name is enough. This may have been the case in the past, but times have moved on. Nowadays, an impressive website is a necessity when it comes to running a successful business. This means it’s modern, active, easy on the eye and fully functional. Here’s 3 way’s to tell if your website needs an update:
It’s Old.
Only you know when your businesses website was last redesigned, but the chances are if that was over 3 years ago, then the web has moved on. New usability techniques will be available, making your site quicker and more functional. Improved design styles are available to make it look fresh and modern, rather than looking like it was built as a chore in the first place. Another massive reason to get a redesign is that in the current climate, having a mobile friendly website has never been more essential. This means that when customers are browsing your site, the text and imagery fits into the screen. If you are currently reading this blog post on a mobile phone, note how it’s layout fits the screen and scrolls comfortably, just like it would if you were reading from a computer. Now ask yourself, does my businesses website do this?
Piece of cake… Freshening up your website is a simple way of showing off your business.
Your Rivals Have A Better Website.
Your online image can often be the difference between you getting the customer or your rival. If you have a similar product or service, at a similar cost, yet your competitor has a modern, exciting website compared to your run of the mill webpage, then there’s only one business getting the customer. And it isn’t yours. The first step is to accept that your site needs an update. As we mentioned in the paragraph above, there are plenty of features that can modernise your site. The whole point of being online is that more people can find you. Once the revamp is complete, it’s vital that the content has enough quality to boost your SEO. This ensures that you are ranked higher than your competitors on Google.
Website looking dated? It’s time to get to work…
You Aren’t Getting People Through The Door.
We live in a world where people will search your business on Google before they consider setting foot in your store. People will visit your Twitter page before they pick up the phone. A ‘first impression’ for a business is no longer the look of the sign above their door or the greeting of the first employee who ask’s “how can I help you?” The reality is that in the modern day the first impression you give out comes from your online image and, in particular, your website. Potential customers will visit your site and click the ‘back’ button within seconds if they don’t like what they see. It’s time to get rid of the dusty old website you thought was ‘doing the job’ and ensure that your business is keeping up with the times.
First impressions are key. Don’t let your website let you down
Like to learn more? Don’t know where to start when it comes to redesigning or building your website? Don’t hesitate to contact the DigitalDinos team on any of the details below:
Email: hello@dividedigital.co.uk
Phone: 023 9421 1150