1. Your Employees Will Love It.

An app isn’t just another way of selling your product, it’s a way of keeping your peers informed. For example, businesses with a large amount of employees can use the app to send push notifications informing employees of any updates/alerts rather than the tedium of emails. Also, any existing clients can be notified of upcoming events with a simple notification. Having an app allows your business to run smoother. It’s a fantastic way of building ‘team spirit’ amongst your workers too. Think Christmas time, events such as secret Santa and the time and dates of the Christmas party. You might be informing your employees that it’s the receptionists birthday so everyone can give her a birthday message or organising an Easter egg hunt around the office. While these things might not directly make you money they can have a massive effect on morale – and happier employees work harder. An app provides a smooth and hassle free way of organising such events and informing employees of them.

2. Your Business Looks Like The Real Deal.

We all know first impressions are key. When a potential customer hears that your business has its own app they will be seriously impressed. When they see it’s a smooth, easy to use, informative app then well, they will be sold. In a business world where it’s dog eat dog, it’s the small differences than can have the biggest impact. Your business running a smooth app puts you ahead of your rivals that don’t have one. If they do – then make sure yours is better. How do you do that? The answer is simplicity is genius. An app is, effectively, a website for your phone or tablet. The key is to make it feel like it’s NOT a website. Navigating around a difficult website can be frustrating at the best of times, so simple, clear presentation with a smooth layout and an aesthetically pleasing theme are the key components to making an attractive app.

3. You Will Make More Money.

The third and probably most appealing reason to have an app is that it will indeed earn you more money. There are costs involved in creating and maintaining an app but that’s nothing compared to the extra exposure you will be giving your business. Products can be sold via the app, while notifications can be sent to alert people of ‘special offers’ meaning that they are only a couple clicks away from putting money into your pocket. The user friendly layout of using an app on a smartphone is a lot more appealing to many than browsing through a website, so hitting that smartphone using audience is becoming essential for businesses who want to progress. Once you have a solid app, on top of your social media platforms and website, you really will have all bases covered to allow you to push forward with your business.