3 Reasons Why You Need Twitter
Twitter is everywhere. At the end of 2016, it averaged 319 million active monthly users. Putting your business on Twitter means you’re putting it on show for all these active users to see. Creating a Twitter account today means you’re taking to an audience 319 million people stronger than the audience you were talking to yesterday. Need more convincing? Here’s some more reasons why Twitter can take your business to the next level…
Your business doesn’t have Twitter? You must be old fashioned…
Operating a good, active profile on Twitter shows your business is up with the times. No one wants their company looking like it’s stuck in the dark ages, trying to do anything but accept that social media now rules the world. Twitter is a fresh way of getting your logo and brand recognisable to the public, even more so than an advert in the paper, for example. Potential clients will be more attracted to your business if you’re running a fun, active Twitter profile rather than a basic advert in the paper.
Twitter gives your business a personality
Potential customers want to know what they are dealing with. Twitter can be your company’s USP (unique selling point). Why? Because if your business is popular on Twitter, gaining followers and posting fun, interactive content, it’s a no brainer that potential clients will be queuing at your door rather than your rivals, whose Twitter account (if they even have one) is about as fun as watching paint dry. You can give your business a fun, family feel through Twitter, or present yourselves in any style you fancy.
Your customers get a voice
Businesses who have a good relationship with their customers are the ones that work best. There is no better way to create and develop relationships than through social media and in particularly, Twitter. You can message customers directly if necessary and also listen to all the feedback you receive, answering questions in the process. Rather than a customer having the hassle of going to your website and finding the right email address, patiently waiting for you to get through your hundreds of emails to reply, they can simply tweet you in 140 characters or less and you can reply short and sweet. Simple.