As Bob Dylan once said: ‘The Times They Are A-Changin’, and no more so than with Search Engine Optimisation (SEO). The worldwide web continues to evolve with new trends and techniques appearing all the time. Make sure you keep up to date with these developments. Your SEO Strategy and website will benefit from your specialist knowledge. Here are some tips to make your website stand out.
Traffic to Your Website
Many people are confused as to what to do first. One option is to analyse the web traffic to your site. Which pages are the most popular? Which keywords are having the most impact on driving people to your site? Can you refresh content and use it again? Delving deeper, why not identify those posts that attract the most views? When were they posted? When’s the best time of day, week, year to post? These metrics will enable you to schedule in similar posts via your content calendar.
Write for Your Audience, Not Google!
Slotting in keywords won’t guarantee your webpage a high search ranking. Google, Bing, Yahoo systems bypass such blatant trickery. It’s producing content that is relevant to the audience reading it that will make the biggest impact. Make sure your content is engaging and that it relates clearly to the subject in hand. Reach your customers by using the most suitable keywords.
‘Search intent’ is another factor that will need to be considered. What do your customers look for when they browse the web, what is their reasoning for looking at page 4 instead of page 1 or brand B instead of brand A? Search intent should be an integral part of your company’s SEO strategy. This will enable you to consider the content that you are planning for the future and start applying more conversational queries to your keyword mix.
For more information on conversational searches: https://www.newgenapps.com/blog/conversational-searches-affect-seo
Is Your Site Optimised for Mobile Phones?
This is vital as more people are spending their time viewing websites through their smartphone rather than at a desktop. It’s not just about making your website look pretty on a mobile screen though. Viewers are in a hurry when they are browsing the web on their phone. Those sites that are mobile optimised will go to the top of the search results and get increased web traffic as a result.
Checking your site’s loading speed time is crucial; nobody wants to wait for a website that takes an age to appear. It’s now official: Google will penalise websites that are slow to load. This will result in those websites being ranked lower in search results.
If you want to find out how to test this why not check out this blog post: https://www.shoutmeloud.com/7-quick-tip-to-speed-up-your-website-load-time.html
How many times have you searched for the answer to a question on Youtube? Perhaps you were finding out how to clean the grouting in your shower. Users are turning increasingly to social media to find the solutions to their problems. Or to check out the latest on Love Island! Social media will affect your online authority as the web giants are now including the results of these searches in its SERPS.
You can have the best blog posts in the world but if your website is badly laid out who is going to find them, let alone read them! Make sure your website is easy to read, with clear signalling to help people find what they’re looking for. If your website has a high bounce rate it’s likely your site is hard to search.
Engage with your audience by including different types of content on your website i.e. videos, infographics, downloads.
Looking Ahead to 2020 – Voice Search
With the arrival of Alexa, the era of voice search is upon us. Search engines will be keen to adopt this technology so the key to ranking highly will be having pages that load fast!
Long-tail keywords will become more important in the era of voice search. This is because people will be requesting information in the same way as if they were asking a human. For this reason, phrases will become longer and only long-tail keywords will be able to accommodate these requests.
If you’d like some support with optimising your website and driving more traffic, give us a call. We’re here to help.
Call: 023 9421 1135